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Affiliate Mummy https://affiliatemummy.com Mum, unschooler and online affiliate marketer Mon, 05 Aug 2019 11:16:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 Simplifying Niche Selection as a Freelance Mama: How Focusing on Your Skills Can Simplify Start-Up Stress! https://affiliatemummy.com/simplifying-niche-selection-as-a-freelance-mama-how-focusing-on-your-skills-can-simplify-start-up-stress/ https://affiliatemummy.com/simplifying-niche-selection-as-a-freelance-mama-how-focusing-on-your-skills-can-simplify-start-up-stress/#respond Sat, 27 Jul 2019 05:33:41 +0000 http://affiliatemummy.com/?p=285

Guest Post by Kellie Dawson From Freelance Mama

Starting your own business is hard work, and one of the hardest parts of getting started is often the thing we need to do first: choosing our niche.

There is a lot of information out there these days about how important it is to select the right niche when you start your business. The advice is almost always to choose an area, and then to narrow that area down until you are targeting your ideal customer. While this is absolutely great advice, I know from personal experience that choosing a niche is not easy. In fact, it can be downright hard. But does it always need to be this way? 

My Story: Lawyer to Freelance Mama

When I first decided to start my own business, I found niche selection to be the biggest challenge. I knew I wanted to work from home, and that I wanted to be my own boss. I knew that I didn’t want to go into MLM, or another business model that was linked to an established brand. I wanted to create something of my own. But there were just so many options out there it was incredibly hard to know where to start.

I researched and researched trying to find something that felt like a good fit for me. I did every training, coaching and webinar that came my way, looking for something that would help me to earn an income from home. I tried selling products on Amazon; I started a baby boutique; I launched my own blog, and yet none of these things felt like quite the right fit, and none of those things earned me enough money in the timeframe I needed. 

But just when I was reaching the point where I was thinking I would need to give in and get a regular job, I was offered an opportunity that had been staring me in the face the whole time. I was offered some freelance work that was based entirely around the skills I already had. Using those skills, I was able to step very quickly into a freelance role that enabled me to earn twice as much an hour than what I had been earning when I was working full time, enabled me to work mostly from home, mostly in hours that I choose and which cost me next to nothing to get started in.

For months (actually years), I had been looking externally at all the different ways that I could earn an income from home that I would be able to get established relatively quickly, and yet I had never thought I look within at the skills I already had. I think there are many other mamas out there in this very position.

Back before I had kids I had worked as a lawyer. I always knew this was a pretty demanding career option, but what I didn’t know is how hard I would find it going back to that career after I had children. After I had children, I found it so much harder working the long hours. I didn’t want to leave them in childcare all the time, but I felt like there was no other option if I was going to continue to work in that industry. Managing the work/life mum juggle was what ultimately drove me to leave that industry and to start my search for other career options. I had thought that once I decided not to work as a lawyer, the skills that I had were more or less redundant and that I would be unable to use those skills to earn an income, and in particular, to earn an income from home. But I was wrong.

The freelance work that I was offered, while still in the legal sphere, did not require me to work as a lawyer. It did, however, enable me to make the most of the skills I had. Skills that have proven to be rather useful to the kinds of people who needed my help. And who do you think it was who needed my kinds of skills? Lawyers who didn’t want to (or need to) employ someone to work for them full time, but still needed some support from someone who knew something about law. 

Once I got established in this work I realised what I great opportunity freelancing is and knew I had to share this experience with other mamas going through the same journey as I was. This is how The Freelance Mama was born and why I’m here talking to you today.

Choosing your work from home option

If you too are a mama looking for different ways to work from home, chances are you are going through the same process as I was. Looking at all of the options available and trying to make a call as to what one is right for you. 

It can be so overwhelming when you are desperate to find a way to work from home that will work for you, but don’t know which option is going to be a good fit for you and ultimately going to earn you enough money. I evaluated seven different business models before I settled on freelancing as the right one for me. It took a load of time and cost me a lot of money to find the right option for me (if you want to hear a bit more about that process you can read about that process in my free eBook, which you can download here). 

What I understand now is that all of the time and energy that I spent trying to find something new to do could have been saved if I had just focused on the things that I knew well. Knowing the things that you do well and selling those skills to people who need them is the fastest track to earning an income from home. 

So, how do you decide what you do? Start with a brainstorm. Get yourself a good old-fashioned sheet of paper (the larger the better) and some coloured pens and go wild! Start by writing down the following:

  • Jobs you have done
  • Any skills you have from those jobs that could be freelanced (think creatively here)
  • Any skills you have from other activities you do (e.g. maybe something you have learned doing charity work or from a hobby that you’re really good at)
  • Things that you have done in your job(s) that you know you are really good at (bonus points if other people have told you how great you are – they’ll make great references)
  • Any trainings you have done that you can draw upon

If you get stuck here, then you need to ask people that you know about the things they think you are good at that would be relevant to the kind of business you’re thinking of starting. Ask your friends and family, ask colleagues or former colleagues…if you’re really brave you might even ask your boss! Also remember to have a look at your CV: chances are that you will have jotted down some of your best skills in there.

Once you’ve done that then you’ll want to think about how those skills could be pulled together to create a freelance business. For some of you it might be immediately obvious (for example, if you’re an accountant you might just be offering freelance accounting services). For others, you might need to do some creative thinking (for example, if you are a writer at your local newspaper then you might be thinking about whether you could take your writing skills and start your own business writing blog posts for busy entrepreneurs, or maybe you might help businesses to get on top of their monthly news bulletin). 

Hopefully you’re starting to get the idea of where I’m going with this, but if you still need a little extra help, I’ve put together a more detailed explanation of this process in my free mini course which you can access on the freebies page of my website (just scroll down a little to find it).

Now validate your idea

Before you go running off to launch your freelance business (I know you’re eager, but hear me out), I want you to take some time to validate your idea. Many of us have business ideas that sound great in our own heads, but don’t work out so well when we launch them. A lot of the time this is because we haven’t properly validated our idea first.

Validating your idea doesn’t have to be a lengthy process, but it’s a really good idea if you can put your idea out there and get feedback from people who are your ideal customers. This will help make sure that the services you plan to offer are in demand and that people will pay for them. Sometimes validation is as simple as asking around people you already know (e.g. colleagues, former colleagues, former employers) to see if they would pay you for the services you are offering. 

Other ways to help you validate your offering include:

  • Sharing your ideas in business groups where your ideal customers hang out (if your ideal customers are mums, then you might like to ask in some mummy Facebook groups)
  • Talking to people in your industry
  • Researching what other people are offering in your industry
  • Spending some time reading posts in online business groups where your ideal client would hang out to see what sorts of services they are asking for and what kinds of problems they have that need to be solved

Do also remember to check there aren’t too many people offering exactly the same services as you. Some niches can get pretty crowded, so you want to make sure that there isn’t too much competition. 

What’s next?

Hopefully by this point you’re getting a much clearer idea of the kind of freelance business that you might like to start, but if you’re still feeling a little stuck then feel free to pop over to my Facebook page and flick me a question. 

In a few weeks’ time I’ll be launching a free online challenge where I’m going to run you through the above exercises live with Q & A support available via Facebook, so if you’re interested in that make sure you keep your eyes peeled for that!

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Affiliate Institute Review https://affiliatemummy.com/affiliate-institute-review/ https://affiliatemummy.com/affiliate-institute-review/#respond Sun, 23 Jun 2019 07:21:41 +0000 http://affiliatemummy.com/?p=145

Here is my first Affiliate Institute Review.I plan to update this as I go along!

This week I have gained access to my Affiliate Institute account and so I'm excited to share what value I'm gaining. 

First up I was taken through the discovery process and a great explanation of everything with Kam George. This was a great introduction and gives me a really good understanding of how things will grow over time. My greatest learning curve in this is the recognition that I am too impatient. I haven't been giving anything enough time to grow.

Kam gives a great overview and sets expectations about what it to come.

Next up was copywriting with Lukas Resheske - The Copywriter Millionaires Recommend. I've learned a lot about copywriting over the past six months, both from reading books and online courses, but even in this first level, I next levelled my understanding of copywriting in a way I didn't expect. The training I received over a few hours gave me insight which helped me in more than just copywriting.

Copywriting with Lukas Resheske - The Copywriter Millionaires Recommend 

You see, although I'm an author, and although I'm very comfortable on stage, or on live videos, I've never found myself to be a natural communicator one on one. I often find myself lost for words or in awkward pauses. And I've been attempting to uplevel in this area, challenging myself to talk to more people online with quick chats. I realised I wanted to be able to help more people, but didn't have a clue about how to direct conversation.

In one of Lukas' modules, I was given a task that has busted through all of my conversational issues. I feel really grateful for this module alone, as I realised there were opportunities to connect with people everywhere. I felt like I got much more than copywriting training, and I'd rate this alone as bang for your buck!! 

Next up was first level traffic with Tyler Caldwell. A lot of this content I'd previously learned from his training, but this was well streamlined for any user at a beginner level for Facebook pages, business accounts and ads training. I'm a very happy customer.

Content made easy with Alicia Ward

In the content module with Alicia Ward, I learned more about content creation, and there wasn't too much for me that was new in this field, but my husband is a first time social media user as of June 2019, and he really enjoyed ALL of the content modules!! 

We only have a couple more modules to complete our level one training, but we are very excited to take what we have learned this far and apply. 

Look out for updates on this blog post coming soon!

Many (but not all) of the links on affiliatemummy.com are affiliate links. This means that if you purchase using one of my links, I may make a small commission on the sale of an item. The price stays the same for you whether it is an affiliate link or not, and using affiliate links helps me to maintain this website and support my family. Thank you if you choose to purchase through my links.

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Why Affiliate Institute? https://affiliatemummy.com/why-affiliate-institute/ https://affiliatemummy.com/why-affiliate-institute/#respond Mon, 10 Jun 2019 11:11:17 +0000 http://affiliatemummy.com/?p=126

There are a lot of ways you can learn about Affiliate Marketing. But not all ways are the same. So why Affiliate Institute?

I started my online journey with blogging back in 2015 and since way back then I knew I wanted an affiliate income as part of my strategy. 

A mum with a dream of travelling the world with her family

Back then, I had no idea of the skills required to build a successful blog with an affiliate income. There was so much to learn, from understanding copywriting, to driving traffic, social media platforms and content creation... A successful blog with an affiliate income really does require a range of digital marketing skills. 

Over the years I veered away from affiliate marketing, and towards online services, because although I knew it was an income stream I'd like to have, I couldn't work out all of the elements to make it a success. 

In 2017 I moved toward online coaching and consulting

As I worked online, the dream of creating a full time affiliate income, still called to me. I was continually finding myself burning out with multiple demands on my time as an unschooling mum, wife and business owner. By the end of 2018, I knew there had to be a better way.

In late 2018, I began learning some of these elements and I've realised the importance of digital marketing skills. As I began learning the skills, my influence began to grow, engagement on my posts began to increase, and traffic to my site began increasing. 

Without that traffic, it would be very difficult to generate the kind of income that I desired for my family and I to travel.

The Affiliate Institute pre-launched in June 2019. I have been blessed to be one of the first users of the new system.

Kameron George shares his digital marketing expertise in Affiliate Institute

 I am so excited to share with you what I am learning through this educational platform. I have tried a few before and this one is far exceeding any of the digital marketing learning I have received to this point. 

If you're interested in learning about affiliate marketing and if you're interested in trying out Affiliate Institute, feel free to click the button below to get your free copy of the Affiliate Playbook for 2019.

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Why Affiliate Marketing is Great for Mums https://affiliatemummy.com/why-affiliate-marketing-is-great-for-mums/ https://affiliatemummy.com/why-affiliate-marketing-is-great-for-mums/#respond Wed, 15 May 2019 11:11:27 +0000 http://affiliatemummy.com/?p=166

Why is affiliate marketing good for mums? Well, for me personally, I love the more passive income streams. I'm an unschooling mum of three kids, ages 3, 10 and 12. They keep my days full of playgrounds, bakeries, walks and beaches. We are always on the go. 

Why Affiliate Marketing is Great For Mums - Affiliate Mummy

We are always out and about - Affiliate marketing is passive income

It doesn't leave a lot of time to build, market, and serve in an online business. I've known about affiliate marketing for a very long time. I've known many people making successful incomes online using their blogs - mostly travel bloggers.

And when I started out, a successful travel blog with an affiliate marketing income was what I aspired to create. However, back then, I could manage setting up the blog, the wordpress site, the theme, the photos. And I could just about manage the social media side of things, but I had no idea how to use digital marketing strategies to drive traffic to my website, or how to use copywriting skills to help people to make buying decisions!

In short, my first few attempts at blogging were massive fails. I moved into the online service industry, working in coaching and consulting. This was really rewarding, helping people is something I am so passionate about. However, finding new clients became a new task. There were also discovery calls to be made, and then finding time to work with the clients became a new challenge. I effectively tripled my workload by moving into services. 

My first attempts at travel blogging were fails

To create a successful online business many hours are required to get things started. However, if you are a mummy, and if you prefer to spend your time with your kids, affiliate marketing becomes a very attractive option. Learning the skills to make it work is an essential part of the process. And marketing products that sell while earning a good commission is also important in your affiliate marketing strategy.

It will still take time to build your site, create content, and market. However, I believe once it is set up, it is a lot more mum friendly. There are many ways to make an income online. It really is about finding what is best for you! 

If you'd like to talk to me about more than affiliate marketing, you can book a call with me on my coaching and consulting site. 

Many (but not all) of the links on affiliatemummy.com are affiliate links. This means that if you purchase using one of my links, I may make a small commission on the sale of an item. The price stays the same for you whether it is an affiliate link or not, and using affiliate links helps me to maintain this website and support my family. Thank you if you choose to purchase through my links.

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What is Affiliate Marketing? https://affiliatemummy.com/what-is-affiliate-marketing/ https://affiliatemummy.com/what-is-affiliate-marketing/#respond Wed, 01 May 2019 11:11:04 +0000 http://affiliatemummy.com/?p=177

What is affiliate marketing all about? 

If you've been online for any length of time, and if you've ever looked at online businesses, it's highly likely you would have come across affiliate marketing as an option to create a passive income through marketing other businesses products or services.


Many people earn commissions from offering products or services on their blogs

Affiliate Marketing is very common. If you've ever visited a blog, it's likely you would have seen posts about products or services the blogger is passionate about. And if you've ever clicked on the links inside of these posts, you would be taken to an online store, perhaps Amazon, or EBay, or another service provider where if you purchase, the blogger would receive a small commission. 

Affiliate marketers can place these links in their blogs, they drive traffic to blogs by setting up ads or creating relationships online where followers will visit their page. Affiliate marketers can also send out their links via email and social media. 

The affiliate marketers and bloggers who successfully create passive income from their blogs or businesses, are often people who have learned and mastered digital marketing skills. And most of the time they have spent time setting up foundations to grow a well known and trusted online brand. 

Affiliate Marketing allows people with digital marketing skills to create a passive income

This works because businesses understand they can often reach more people by joining up with influential people who use their products or services. They leverage the skills of affiliate marketers to take their products to the world. 

As time goes on and online spending continues to increase, the opportunities to benefit from affiliate marketing can only increase. This makes digital marketing skills valuable to anyone who desires to build an income online! 

If you'd like to learn more about affiliate marketing, feel free to read why I recommend Affiliate Institute by clicking here.

Many (but not all) of the links on affiliatemummy.com are affiliate links. This means that if you purchase using one of my links, I may make a small commission on the sale of an item. The price stays the same for you whether it is an affiliate link or not, and using affiliate links helps me to maintain this website and support my family. Thank you if you choose to purchase through my links.

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What is Hosting? https://affiliatemummy.com/what-is-hosting/ https://affiliatemummy.com/what-is-hosting/#respond Mon, 01 Apr 2019 11:11:53 +0000 http://affiliatemummy.com/?p=268

What is hosting all about? Why do we need it? 

If you want to know - here you will find out the basics. Quick and easy.

When you start a blog, there are many options, but you will need somewhere, space on the internet, as a home for your website. This space, is known as hosting. The company you purchase this from, stores your files on a server (or multiple servers) on the internet. Not all hosting companies are made the same. If you are planning to be a successful blogger, it will be wise to do some research before purchasing the cheapest hosting you can find.

Hosting Explained

When I compare hosting and domain names, I like to use the analogy of a shopping centre. 

If you were to own a shop in a shopping centre, you'd need both a shop (or space) in the centre and a store name. Your shop (or space) is what you are leasing from the centre. Hosting is similar, you are leasing space on the internet. I hope that simplifies it a little.

The domain, is like the name of the shop. You pay a fee to own the name of the shop, a bit like how you would pay a fee to register your business name. 

You can buy these from the same place, or you can have them separately. 

Web Hosting

What I use

Currently, I use SiteGround for my hosting and NameCheap for my domain names.

I chose SiteGround after using numerous cheap hosting sites, and eventually, I did a blogging course with a travel blogger who highly recommended SiteGround. I followed her advice and have been very happy with the SiteGround services. 

I like SiteGround as their support is very helpful and supportive. I feel like I really do get what I pay for. I'm a very happy customer, and don't plan to move my services any time soon!! 

Web Hosting

Many (but not all) of the links on affiliatemummy.com are affiliate links. This means that if you purchase using one of my links, I may make a small commission on the sale of an item. The price stays the same for you whether it is an affiliate link or not, and using affiliate links helps me to maintain this website and support my family. Thank you if you choose to purchase through my links.

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